Copay System
Simple Banking Rewarding System
Unlock the future of seamless banking with Copay, where user experience meets unparalleled rewards. Our cutting-edge UX/UI digital project redefines the banking landscape, making every interaction effortless and every transaction rewarding.
Client
Copay Bank
My role
Scope of Work
Banking
Date
January 2023
Identify user needs and pain points
Gain a deep understanding of user expectations and frustrations when using a restaurant app.
Analyze user behaviors and emotions
Uncover the processes, decision-making, and emotional responses users go through when ordering food.
Determine key satisfaction drivers
Explore the features and experiences that are essential for users to feel fully satisfied with the app.
Understand common challenges
Investigate recurring difficulties users face during the ordering process and how the app can address them.
Group 01
Want to see promotions, categories, favourite folder, calories, nutrients, photos of food.
Some of them needs a menu in different language.
Often pick up coffee and food for the office, so they need an app for easy ordering
Group 02
They want to save time on travelling so the restaurant should be nearby.
They want to find information about the level of spiciness of the dish.
Restaurant where they can also work remotely on their computers.
Pain Points
Financial
Difficulty finding affordable option.
Process
Difficulty adding an item to an online shopping cart. Process is not streamline.
Support
Support not easily accessed.
Product
Difficulty reading small text,
lack of nutrients, allergens, and calorie information,
no categories, “favorites” folder, or food delivery tracking, limited language choices, no recommendations or Discounts.
Personas
Alina
Leo
User Journey Map
Competitive Audit
Accessibility
Inclusive and user-friendly, with multi-language support, a simple ordering flow, accessibility features like screen reader compatibility, high-contrast mode, and scalable text size for better readability.
Process
Flexibility by providing personalized suggestions, a variety of payment methods, adaptable delivery options, the ability to save favorites, and remembered order preferences for a seamless experience.
Reliability
Reliability with real-time order tracking, detailed nutrient and allergen information, clear food photos, a rating system, and secure order and payment confirmations.
Proffessional
Is reflected in our transparent discounts, real-time chat support, accurate wait times, and a commitment to no hidden fees.
Improving Visibility and Access to Information
Users need a more intuitive way to find the opening hours information and better cues for what steps are required to contact support.
Introducing Default and Confirmation Options
Users need a default option “as soon as possible” for the order time and a confirmation page after booking a table.
Facilitating Regular Actions and Orders
Users need a repeated action of booking a table (i.e., once a week) and an easier experience while picking the time for the order.
Simplifying Allergen and Review Visibility
Users need to have the allergens and reviews appearance changed as they are overwhelming.
Clarifying and Enhancing Visual Elements
Users need icons that are not misleading for them and want the number of items displayed in the basket.
Minimizing Disruption During Actions
Users don’t want the pop-up notification while adding an item to favorites.
Improving the First-Time Login Flow
Users want to have the option to swipe the screen while logging in to the app for the first time.
Optimizing User Navigation and Preferences
Users need better options and clarity for navigating the app and completing key actions efficiently.
Onboarding Flow
Cart Flow
Search Flow
Booking a Table Flow
About us & Profile Flow
The results were staggering. Copay not only achieved its goal of simplifying banking but exceeded expectations in every aspect. User satisfaction soared as customers reveled in the seamless experience and lucrative rewards. The platform's user base grew exponentially, cementing Copay's position as a leader in the digital banking space.